The B2B Marketing Agency For Growth
The fastest-growing B2B companies partner with farsiight to grow smarter. We blend strategy, media and creative to deliver what matters most – pipeline & revenue.
Our Methodology
B2B growth isn’t about quick wins, it’s about building a marketing engine that consistently drives pipeline. We start by understanding your unit economics—CAC, CLTV, and payback periods, so strategy aligns with commercial reality. From there, we map your ICP and build account-based marketing programs that target the right companies, not just broad demographics. Using CRM integrations, we connect campaigns directly to your sales process, so marketing activity is tied to pipeline, revenue, and ROI.
Built for B2B
From founder-led businesses to scaling teams backed by Blackbird, Airtree, OIF, and Reinventure, B2B companies partner with farsiight, the B2B marketing agency, to unlock smarter growth and real pipeline velocity.
The bottlenecks holding you back
Get the expertise you need, your way. Whether it’s a one-time audit or full-scale strategy and execution. We can run it all or level up your in-house team.
Common Growth Blockers We Fix
- 01Traffic is growing, but MQLs aren’t
- 02You’ve hit a plateau with existing paid channels
- 03Reliance on one channel is limiting pipeline growth
- 04Strategy lacks direction and feels reactive
- 05Struggling to break into new verticals or geos
- 06Creative fatigue is stalling paid performance
- 07Attribution is broken and you don't trust the data
“Since beginning the work, in less than 8 months we’ve almost doubled the core business and seen CPAs decrease by about 25%. Very impressive results to date.”
Sam McConkey
Co-Founder
Growth Blockers
“Since beginning the work, in less than 8 months we’ve almost doubled the core business and seen CPAs decrease by about 25%. Very impressive results to date.”
Sam McConkey
Co-Founder @ BARE
“To date we’ve been able to scale spend week on week whilst also increasing ROAS to 3+, far exceeding our initial expectations. farsiight have a deep understanding of E-Commerce and Shopify and provided exceptional communication since day one.”
Bill Ovenden
Co-Founder @ The Lad Collective
“We have seen a strong increase in ROAS and feel that we are now well-positioned for future scaling, whereas before this wasn’t possible with our piecemeal approach.”
Coreyna Blachut
CTO @ PropertyNow
“Farsiight took a deep dive into our brand and market, including buyer psychology and competitive mix. They then built our paid social strategy from the ground up and refined it to maximise results.”
Oliver Dickenson
Founder @ Pore Favor
“Best agency experience we have had to date. They are our third agency over time. Our new vs repeat customer counts are heading in the direction we wanted.
New markets are being developed and the top-of-funnel activities are driving session counts whilst still returning historically strong return of ad spends.
farsiight seems very competent and has a good track record. We’ve been impressed with everyone we’ve dealt with at farsiight.”
Michael Tomchin
Co-Founder
“Week to week, Farsiight develops fresh creative concepts that align to our ecommerce product calendar—from concept through to creation, implementation, and optimisation. I cannot stress enough how much confidence we have in the Farsiight team to deliver what we need, when we need it.”
Michael Watkins
Marketing Manager @ TradeMutt
“Farsiight provided a detailed roadmap, fixed tracking issues, and structured campaigns to eliminate wasted ad spend. Their approach gave us a much clearer view of performance and growth opportunities.”
Mike van der Heijden
Managing Founder @ Portal Ventures
Here's how we do it
Whether you need us to run the whole engine or act as your co-pilot, our team integrates seamlessly to build and scale B2B acquisition systems that convert.
Go beyond surface-level tactics. Our B2B marketing agency builds strategic plans that align to your sales cycle, ICPs/IAPs, and business goals — from MQL to closed-won.
Results, Recognised
Read our B2B Case Studies
Go1
Go1 scales to new heights with a full-funnel Google Ads strategy.
Bare
Funeral disrupter grew core business revenue by 700% and LTV/CAC by 250%.
Aroflo
SaaS Growth Strategy Grew Meta Leads for Aroflo by 310%
Truckit
Online freight marketplace Truckit triples revenue and grows marketplace GMV by 400%
CartonCloud
Revamping CartonCloud’s PPC Strategy to Boost SQL Conversions and Drive Record Sales
Updoc
Updoc scales to new heights with a omni-channel paid media and creative strategy.
Go1
Go1 scales to new heights with a full-funnel Google Ads strategy.
Your Growth Team
Without the Overhead
Plug in a team of senior growth strategists, media buyers, and creatives who act as an extension of your business. Faster execution, aligned strategy, and none of the hassle of hiring.
Growth Strategies
Built For Your Bottom Line
Whether you need SQLs for a sales team or demos booked for your AE’s calendar, we build marketing that ties directly to revenue. We know how to make your CFO, and your board, happy.
Relentless on Innovation
Obsessed with Your Success
The playbook is always evolving, and so are we. We keep our clients ahead of shifting platforms, behaviours, and buyer journeys through relentless iteration and best-in-class execution.
What Fuels Our Growth, Powers Yours
Every play we run for clients gets tested on us first.
We don't just advise B2B companies, we are one. At farsiight, we actively run the same B2B demand generation, content and performance campaigns we recommend for our clients. Marketing is our number one growth channel outside of referrals, and every strategy we deploy has been battle-tested on our own business first.
Meet Ben, Co-founder of farsiight.
“We built farsiight to be the growth partner I wish I’d had when I was in-house.”
Before co-founding farsiight, I spent five years leading growth as Head of Sales at Felix (FLX:ASX), a fast-growing B2B SaaS company that scaled from $1M to $5M ARR and went on to list on the ASX. In 2019, we saw a gap in the market. No agency specialised in performance marketing for B2B and tech companies—the space I knew best. That’s how farsiight was born. Since then, we’ve partnered with 50+ of Australia’s fastest growing B2B and tech brands, from seed to Series C and beyond, backed by the country’s leading VC and PE firms. And through it all, our foundation has remained the same: commercially minded, customer led, and strategy backed.
Frequently asked questions
Many B2B marketing agencies focus on vanity metrics and surface-level results. We integrate directly into your funnel, aligning paid media, creative, and strategy to your unique sales cycle and pipeline goals. We don’t just report on clicks and leads, we focus on metrics that actually move the needle, like lead-to-opportunity conversion rates, pipeline generation & velocity, and aCAC. Our team operates as an extension of yours, bringing senior strategic support and full transparency through every stage of the engagement.
Yes. Whether your business sells via inbound demos, outbound sales, partner channels, or product sign-ups, we’ve worked across it all. We build systems that adapt to your go-to-market motion, capturing demand at every stage of the funnel, from early-stage education through to SQL and opportunity creation. Our B2B marketing agency has supported everything from software and service providers to professional firms and niche vertical SaaS.
We prioritise performance visibility at the business level. That means integrating with your CRM (HubSpot, Salesforce, etc.) to track not just leads, but the journey from MQL to closed-won. We combine this with platform data and leading indicators to provide holistic reporting on key metrics like, CAC, pipeline contribution, and cost per opportunity, not just cost per lead. Quite often optimising for in-platform conversions is misleading, as it doesn't account for lead quality.
We build cross-channel B2B marketing strategies across LinkedIn, Meta (Facebook & Instagram), Google Search, YouTube, and sometimes Reddit or Display depending on your IAP/ICP. Channel selection is always driven by data and mapped to your customer journey. For example, we’ll use LinkedIn to hit your IAP with thought leadership and offers, Meta for retargeting and storytelling, and Google to capture bottom-funnel intent.
Absolutely, we love collaboration. We’re often brought in to provide the paid media firepower or strategic clarity that supports in-house teams or plugs into existing agency/contractor setups. We provide visibility through shared Slack channels, live dashboards, and weekly strategic updates. Our goal is to become your most reliable growth partner, not just another vendor.
Get smart, fast.
Check out our blog for fresh thinking, actionable playbooks, and insights designed to help B2B marketers make better decisions.
