Linkedin Ads AgencyYour B2B Demand Engine
Turn LinkedIn into your most reliable source of qualified pipeline with award-winning strategy and creative that cut through.
Our Methodology
LinkedIn Ads are built for influence, not impulse. With only ~5% of your market ready to buy at any given time, the real job is to shape demand long before the sales conversation. That’s why we ground every campaign in your unit economics, build precision company lists, craft creative that resonates, and run full-funnel strategies, from first touch to retargeting. Every dollar is tied to one outcome: qualified pipeline growth. Backed by ongoing optimisation and transparent reporting, so you know exactly where your investment is working.
Our LinkedIn Services
Conversation Ads
Start real-time, personalised conversations that cut through noise and drive action directly in your prospect’s inbox.
Sponsored Ads
Target your ICP with scroll-stopping content in the feed, designed to educate, engage, and convert.
Document Ads
Deliver value upfront by showcasing guides, playbooks, and case studies that turn attention into qualified leads.
Lead Gen Forms
Remove friction with LinkedIn’s native lead capture forms, seamless for users, high-quality data for you.
Video Ads
Bring your story to life with video that builds trust and demand, whether on desktop, mobile, or connected TV.
Creative Services
From concept to execution, our in-house creative team produces ads that blend brand and performance to capture attention and drive results.
What Fuels Our Growth, Powers Yours
Every play we run for clients gets tested on us first.
From video ads to lead gen, we use LinkedIn as our primary growth channel, making it both our lab and our biggest driver of new business. What you get isn’t theory, it’s proven practice. Check out our ad library for yourself.
We're good at B2B growth
Go1
Go1 scales to new heights with a full-funnel Google Ads strategy.
Aroflo
SaaS Growth Strategy Grew Meta Leads for Aroflo by 310%
Updoc
Updoc scales to new heights with a omni-channel paid media and creative strategy.
Truckit
Online freight marketplace Truckit triples revenue and grows marketplace GMV by 400%
CartonCloud
Revamping CartonCloud’s PPC Strategy to Boost SQL Conversions and Drive Record Sales
Go1
Go1 scales to new heights with a full-funnel Google Ads strategy.
Meet Ben, Co-founder of farsiight.
“We built farsiight to be the growth partner I wish I’d had when I was in-house.”
Before co-founding farsiight, I spent five years leading growth as Head of Sales at Felix (FLX:ASX), a fast-growing B2B SaaS company that scaled from $1M to $5M ARR and went on to list on the ASX. In 2019, we saw a gap in the market. No agency specialised in performance marketing for B2B and tech companies—the space I knew best. That’s how farsiight was born. Since then, we’ve partnered with 50+ of Australia’s fastest growing B2B and tech brands, from seed to Series C and beyond, backed by the country’s leading VC and PE firms. And through it all, our foundation has remained the same: commercially minded, customer led, and strategy backed.
Frequently Asked Questions
Success with LinkedIn Ads should be measured beyond clicks or form fills. At farsiight, we track success on two levels: 1. Business-level outcomes We use Fibbler to track influenced pipeline and revenue, giving us visibility into the metrics that matter most — cost per qualified opportunity, pipeline contribution, and ultimately, sales impact. This ensures your LinkedIn Ads investment is tied directly to commercial growth, not vanity metrics. 2. Platform-level performance signals While business outcomes are the true north, we still rely on in-platform data (CTR, CPM, conversion rates, engagement) to guide media buying decisions and creative iteration. These signals help us understand what’s resonating with your ICP, where to optimise spend, and how to test new creative directions. By combining Fibbler’s pipeline-level clarity with LinkedIn’s platform insights, we’re able to steer both the big picture strategy and the day-to-day optimisation needed to scale campaigns effectively.
LinkedIn Ads isn’t a “switch it on, leads tomorrow” channel. With only ~5% of your market in play at a time, the first 2–3 months are about building awareness and shaping demand, with pipeline growth typically compounding from month 3 onward. That said, every business and it's ICP is unique so there's no one size fits all response to this question.
Budgets for LinkedIn Ads vary depending on your goals, industry, and audience size. Most B2B brands in Australia can expect CPMs (cost per thousand impressions) in the range of $80–$120, which means testing effectively often requires a minimum monthly spend of $5k–$10k. At farsiight, we don’t just throw out ballpark numbers. We calculate budget recommendations using a framework that considers: Audience size & reach → How big your ICP is, and what % you want to actively reach. Desired frequency → How many times your prospects need to see your ads to move through the funnel. CPM benchmarks → Market-specific costs for LinkedIn inventory. Campaign duration → How long you want your ads to run at effective frequency. By combining these inputs with your unit economics and pipeline goals, we can model the spend required to drive meaningful outcomes, not just impressions.
We often use LinkedIn Ads to influence early-stage buyers, then let Google and Meta capture them further down the funnel. Think of it as the spark that drives awareness and positions you early, so your other channels convert more efficiently.